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Design Director shaping coherent, relevant & scalable brands
Selected Works
Info
What I do
I build clear and scalable brands. I work across strategy, identity, and implementation — helping organizations translate positioning into coherent visual frameworks that perform consistently across teams, markets, and touchpoints.
My background
Based in Spain, I’ve developed my career within international consultancies, working on global and regional brand programs across sectors. My experience spans brand evolution and implementation at scale across sectors and markets.
My approach
I value clarity over noise and structure over decoration. I collaborate closely with strategy and leadership teams, staying close to the craft while ensuring ideas are translated into practical, durable brand solutions.
Career
(2021 – Now) Design Director - Design Bridge and Partners | WPP
(2017 – 2021) Senior Brand Designer - Interbrand Madrid
(2016 – 2017) Design Director - Interbrand Peru
(2014 - 2016) Senior Designer - Infinito Consultores
(2011 - 2014) Founding Partner - Cinking Studio
teaching
(2021 – Now) Adjunct Lecturer - Master’s in Branding | UCM Madrid
(2018 – 2019) Adjunct Lecturer - Innovation & Brand | IED Madrid
(2019) Instructor - Corporate Identity & Brand Guidelines | Crehana
(2015 – 2017) Adjunct Lecturer - Branding | UPC Lima
